Headstrong Beauty
Headstrong Beauty is a beauty and spa company that provides a vast range of products. Providing a luxury spa experience at an affordable price.
The design outcomes for this project was to develop an innovative collection of beauty products under a welcoming brand identity. Researching beauty trends between the target market pointed to the conclusion that a natural charcoal range of products would be innovative and desired.
The final outcome was a luxury brand with a fully developed first range of natural charcoal based products including a cleanser, body wash, masks, scrubs, and soap available individually as well as a complete skin care set. The packaging of this charcoal range was inspired by close up portraits of charcoal as well as flourished script typography to give a luxurious feel to the brand.
